Marketing Plan Dutch Lady Milk Industries Essay

Dutch Lady Milk Industries Berhad (â€Å"DLMI†) is a leader in the quality branded dairy business in Malaysia. It was incorporated in 1963, and was the first milk company in Malaysia to be listed on Bursa Malaysia, the local Stock Exchange in 1968. Its holding company is Royal FrieslandCampina, a Dutch multinational corporation and one of the largest milk companies in the world. Permodalan Nasional Berhad is the second largest shareholder in the Company. Corporate Vision: To spread the goodness of milk to everyone. Corporate Mission: To create value for our owners, in short and long term, by means of profitable dairy activities. To develop, produce and market a broad range of reliable, natural and nutritious dairy products that contribute to well-being and vitality of life. To recognize that know-how, quality, dedication and leadership of our employees are the most crucial assets to achieve our targets. For generations, Dutch Lady Milk Industries principal business is to supply quality dairy and infant nutrition products to the nation. Today Dutch Lady ranks among the top three dairy producers in Malaysia. Generations of Malaysians have grown up on Dutch Lady dairy products. While Dutch Lady first established itself as a manufacturer of sweetened condensed milk, Dutch Lady Milk Industries’ extensive product range now spans from infant formula and growing up milk to fruit juice and yoghurt snacks. Every product innovation that rapidly develops infant and child formula range is backed by extensive research both locally and internationally. DLMI is the largest purchaser of local fresh milk from the Veterinary Services Department. It also supports local industries by using a substantial amount of local ingredients such as palm oil and sugar in its products. The quality of the Company’s products is paramount. Quality Control and Quality Assurance are prime considerations. In line with this, the Company has continually been accredited with ISO 9001 certification since 1995. Strong emphasis is also placed on food safety with the implementation of HACCP (Hazard Analysis Critical Control Point) System to cover all its plants. Since it commenced manufacturing in 1963, DLMI has steadily expanded its operations in Malaysia. Its chilled plant is one of  the most modern in South East Asia. SECTION 2.0 BUSINESS OVERVIEW Figure 1 Total market for Chilled Business [2] Source: DLMI (2009) As shown in Figure 1, the total chilled (total of eating yoghurt, yoghurt drink and cultured milk) market is consistently growing but at a very slow rate. Therefore, Dutch Lady is hoping to play a role in growing this niche market where most players neglect. From a recent study done by a third party, consumers nowadays are vey health conscious and are ready to take up anything that could help benefit their health. This is especially helpful with the females growing interest in getting slim through exercise or daily intake of nutritious yoghurt. Figure 2 Chilled Business Volume Percentage Share by Players [3] Source: ACNielsen Malaysia (2009) DLMI is currently at third position in terms of percentage volume share for chilled business in comparison to M’sia Milk, the market leader and Nestle at second. This is due to DLMI’s limited chilled product line. M’Sia Milk, though only provides Fresh and Low Fat Milk, their best seller are the 2 Litres package size and therefore, in terms of volume and value they are still the market leader. Nestle on the other hand offers a wider chilled product line by offering yoghurt, yoghurt drinks and cultured milk. These are the plausible reasons for DLMI inability to capture a larger market size because it neither produces 2 Litre package size milk not does it offers cultured milk as part of its chilled product line. Currently, the market is desperate for some product excitement and flavours. This could provide DLMI the opportunity to capture the market through target groups and segmentation of the market which will be discussed later in the other sections. Moreover, by collecting enough information of the potential areas, DLMI could use the marketing mix to help boost their sales and have a larger consumer base for the chilled market. In order to gel all these ideas into possible actions, the author would like to propose a bold move into introducing the ‘Tropicana’ flavor for all range and pack size for both yoghurt and drinking yoghurt. This Tropicana flavor will definitely draw attention and create a new group of consumers. Plus no other competitor products have come out with such thrilling flavor, therefore these would definitely appeal to those whom  are bored of the old traditional flavours and are looking for new range of stimulation for their taste buds. SECTION 3.0 TARGET MARKET Figure 3 Sales Review for Chilled Product by Chain [4] Source: BW (2009) As depict in Figure 3, Giant chain supermarket is the one with the highest sales value growth for chilled business and Tesco at second place. Hence, DLMI could target the consumers from both these chains as the trend that can be seen here is that consumers prefer to purchase chilled products at chain supermarkets with warehouse concept. Giant and Tesco are typically a supermarket that builds on purchasing at bulk to keep the selling price as low as possible to attract consumers that are looking for supplies at below average market price. Consumers that purchase at Tesco and Giant are generally from the middle income group and form the Malay ethnic group as the main followed by Chinese ethnic as shown in Figure 4. For that reason, we could factor in these as part of the target group for the new ‘Tropicana’ flavor. Figure 4 Sales Review for Chilled Product by Chain [5] Source: Dunnhumby (2009) Presently, DLMI demarcation of area is by Central (Seremban, Pahang, Klang, Kajang, Petaling Jaya); East Coast (Kota Bahru, Kuantan); North (Perak, Penang, Kedah, Perlis); South (Melaka, Batu Pahat, Johor Bahru); Sabah and Sarawak. And as shown in Figure 5, the AMS for Central seems to be the most promising area of development followed by South and then North. Therefore, it is safe to conclude that consumers at more developed areas are more particular towards living a healthy lifestyle. Figure 5 Average Monthly Sales of Chilled Business by Area [6] Source: BW (2009) Therefore, the target market that DLMI is looking at to grow their chilled market share is through three different target groups: Middle income group which frequent hypermarkets or supermarkets at central, south and north region with basket size of about RM35 to RM40 per visit; Teenagers age 35 and below whom are at the launch of their career and tends to emphazise slimming and natural beauty; Adults age 35 and above whom are more health concious towards living a longer healthy life. Since yoghurts and yoghurt  drinks are classified as convenience products as it is bought frequently and immediately at reasonably low price with many point of sales, it is therefore considered a potential market which DLMI would like to nurture in hope that they could construct a loyal customer base as a platform for future consumers while at the same time educating these consumers about the importance of eating and staying healthy. The ‘Tropicana’ flavour would be able to cater to these group of health concious consumers because it is rich in nutrients from all the mix tropical fruits. SECTION 4.0 LONG TERM AND SHORT TERM GOALS SHORT TERM Chilled products are very dependent on promotions, therefore for the short term goal, DLMI hope to successfully execute all promotions planned throughout the year as depicted in Table 2. The selections of the promotion are during festive seasons where consumers are more likely to spend more. The author is hoping to be a trend setter using these promotion plans by encouraging consumers to purchase more yoghurt drinks and yoghurt as a festive item instead of just a convenience product. That is the very reason why most of the promotions for the chilled products are conducted during festive seasons and national fairs. Table 2 Promotion Plan for Chilled Products [7] Source: DLMI (2009) LONG TERM In the long term however, DLMI is hoping to be able to strengthen the position further if the initial establishment succeed. These are the few long term actions that DLMI could consider: Focus on key outlets with key SKUs; Listing of only the top flavours; Operation support from chain supermarket to build business further; Conduct cross promo with any value added product; Secure additional space for greater visibility; Implementation of segmentation according to agreed planogram; Implement trade schemes to drive distribution; Mount activities to convert competitor users; Promotional activities to reward loyal users; Induce trial through giving out free sample pack size. These long term plan are also meant to be continuously conducted throughout each year to secure the share of business in the chilled market. SECTION 5.0 MARKETING STRATEGIES Figure 6 Marketing Above The Line 360 º Activation [8] Source: DLMI (2009) DLMI 360 º activation plan is one form of marketing strategy to create brand awareness and ideally brand preference among existing consumers and possibly new users who will prefer a new sort of exciting taste. The awareness campaign will touch on all forms of media from online advertising to advertising on the shelf itself to news and ads. ADVERTISING DLMI will roll out a coordinated advertising campaign to emphasize the following points: Dutch Lady yoghurt is getting better, with a new and refurbished new ‘Tropical’ flavor. DLMI could consider using print and broadcast ads in women-oriented mediums several weeks before the new introduction of products to inform people of how healthy is Dutch Lady’s yoghurt and changing to meet their needs. Billboards, television, radio, and display signs will be primary vehicles for this. About two weeks before introduction, our ads will change from stressing our company image to stressing product line imaging. DLMI will also run specific ads the ‘Tropical’ flavor product stressing its benefits to the consumers. This specific part of the campaign will primarily use magazines, radio, and other mediums targeted at the under 25 aged crowd. After product introduction, will run advertising to persuade and remind consumers of our new products. There will be a customized advertisement of the video which shows the new ‘Tropical’ flavor with a silent background to serve the product tagline. PUBLIC RELATIONS DLMI will pursue the following public relations oriented programs: DLMI will put together a press kit showing L’Oreal’s commitment to grow and serve the Dutch market. We will include key facts including our additions to the employment rolls and charitable contributions. We will look to host and/or  sponsor events that appeal to our target markets. For our more mature audience with increased dispensable income, we will sponsor a â€Å"Women in Business† seminar. Women in key roles as models or local actresses can be presenters. For those women at home, we will look into sponsoring events that will appeal more to them – something along the lines of a home and/or garden show and conventional housewives will be chosen as the product ambassador. We also are excited about creating Health Shows geared towards the younger and first time consumers. The Shows will focus on education of terms, etc. and actual hands-on training. They can be arranged on a small scale , e.g. a booth at a mall, to a larger event at a local hall with many booths. We will donate a portion of sales of the new ‘Tropical’ flavour towards slimming research. This will be displayed on all advertisements associated with the new flavour product. PRODUCT TAGLINE â€Å"THE TROPICAL SILENCE THAT BRINGS HARMONY TO YOUR HEALTH† PRODUCT VIDEO * Please refer to attached flash video* SECTION 6.0 SITUATION ANALYSES GIANT S.W.O.T. ANALYSES GIANT CUSTOMER – GIANT STRENGTHS WEAKNESS C H A N E L Hypermarket Wide distribution network with high number of stores. (Total: 110 outlets, EM: 10 outlets and PM: 91 outlets) Giant operation team welcome in-store approaches on tactical promotions (priority given to top suppliers) Store layout with event area for in-store activities Space allocation for activities at â€Å"Kids Playground†. Issues at HQ:- No yearly promotion calendar to be furnished to suppliers for promotion planning. No full control over space allocation at store level for promotions Scan sales data provided to Category Captain limited to 7 Hypermarkets. No standard concept for HS display at CS/Supermarkets due to no plan-o-gram design for these channels. Plan-o-gram of stores is sometimes influenced by competitor Issues at DC:- No system to measure on-time delivery to stores. Weakness of delivery window to stores (too big gap from date of orders receipt to delivery that cause stock issues at store level. Capacity issue to manage high stock weight/turnover. Issues at Store Level:- Some of the store buyers are lack of understanding of internal SOP and not discipline in ordering -> lead to replenishment issues at store level. Service problems of Chilled vendors to supermarkets/CS Supermarket Cold Storage GIANT CUSTOMER – GIANT OPPORTUNITIES THREATS C H A N E L Hypermarkets Low store productivity due to issues at DC and store level. Store expansion (5 hypermarkets & 10 supermarkets) Joint forecast with Giant in order to have smooth pipeline to stores and improve forecast accuracy. Nestle is given priority by DC on storage and  delivery to outlets (due to top-to-top agreement on sales target and incentives). Consistency in stock deliveries of competitors that helped their A&V at store level and promotion execution. Supermarket SOS improvement by initiating plan-o-gram for CS/ Supermarkets and influence store buyers to allocate more SOS to DL products. Customised promotion for Supermarkets/CS that has different shopper profile. Cold Storage GIANT DLMI IN CUSTOMER (GIANT) DLMI VS COMPETITION STRENGTH WEAKNESS OPPORTUNITIES THREATS C A T E G O R I E S Chilled We are No. 3 suppliers in Chilled category after Cotra and F&N. Strong brand equity. We are lack of focus in Chilled compared to Ambient and no creativity in promotion activity. Our facing is less prominent compared to competitors. According to Giant CM, shopper behaviour is trending towards bulk purchase in chilled category. Customized promotion in Giant to associate DLMI image of dairy expert Competitors (Cotra and Nestle) are dominant in this category. RTE We are No. 2 supplier in this category after Nestle. We are offered lower margin to Giant compared to other suppliers. Multipack promotion (Buy 4 at RMxx) to encourage bulk purchase. Mini road show for LF RTE and DKY in order to bring new excitement to shoppers. Stiff competition from Nestle:- 60% contribution to total sales Deep pocket and react fast to competition. Category captain. Dominant SOS at store level. Shine DKY Continual innovation from DLMI who has strong market share in DKY segment. Creative to bring new things to shoppers, Lack of communication for benefits of â€Å"green tea extract† to the shoppers although it’s one of the key selling points. Based on TNS research, we are strong in retail chain with high % of Chinese compared to those with high % of Malay (i.e. Giant). Lack of margin to retailer (as above for RTE). Communication of product benefits via sampling at selected stores. Giant has the right shopper profile for SHINE to build a bigger consumer base. Promotion differentiation (i.e. TP FOC premium) to target Giant’s shoppers (Based on TNS research, promotion with premium giveaway is proven effective in this category). Customized promotion for CS that captured the target shoppers. Explore TP/Triple packs promo to increase volume. Road show to create awareness and enhance communication to the target shoppers. TESCO S.W.O.T. ANALYSES TESCO CUSTOMER – TESCO STRENGTH WEAKNESS OPPORTUNITIES THREATS C H A N E L Hypermarket Tesco is well-positioned for further growth to be No. 1 Retailer Limited products range offer to customers as Tesco’s selection on high quality products, good turnover brands and high profit margin. Strong expansion with 10 outlets opening (5 in Q2-Q3 & 2 in Q4) No full control and influence over space allocation as category captain. Competency in supply chain management and efficiency. Centralized system in Tesco that facilitates its EDLC operating model whilst building service levels. Tesco’s regulation leads to inflexibility in execution such as no premium, no cross-category promo etc. With the strength of operating system and supply chain in Tesco to drive efficiency and improve stock turn ratios. Joint forecast is required especially during promotion to maximize the sales opportunity. Tesco is a value-led retailer; its pricing policy is to â€Å"be the right price on all comparable products versus the benchmark† and to be the â€Å"best value retailer†. Tesco’s ability to gain customer insight, perform robust customer segmentation and deliver personalized marketing communication from its Club card loyalty Facing difficulties on stocks replenishment to be influenced at store level as store buyers are very dependent on system. The shopper behaviour insight gained from Tesco’s loyalty card data is currently used by Tesco in strategic decision-making, and to drive promotional activity Tesco has developed great expertise in private label development, and enable it to differentiate its offer from its competitors, build brand loyalty, grow margin and demonstrate both price and quality credentials. With the strong operating system and strategy having by Tesco, strong influence power from HQ to store level on execution and operation issue to leads the smooth process Have long term initiatives calendar plan (12 month rolling initiatives calendar) in order to work closely with Tesco (eg, P&G, Nestle and Dumex) Tesco is growing ag gressively to become big player in the retail market and it has market leading position which empowered them to have better negotiation power and demand against suppliers. PRODUCT COMPETITION ANALYSES Type DLMI Chilled Products Competing Products Eating Yoghurt Low Fat Nestle Fat Free, Marigold 0% Fat, F&N Alive, Private Label Drinking Yoghurt Low Fat & SHINE Nestle Bliss, Sunglo Lassi, Private Label SECTION 7.0 ACTION PLAN / IMPLEMENTATION Objective To be the strong No 2 position in the chilled market Selected strategy To focus on major promotion with 3 major fair and to participate in milk campaign Action Who By When Resources Measures To maintain at least 3 times promotion KAM & TM Mac, July & Nov Mktg Incremental of 80% – 90% To participate in 3 major fair & Milk For Life campaign KAM & TM Jun Mktg Anniversary & Milk For Life Campaign. Promotion generates about 200-400% growth, approx RM 700k To explore carton sales KAM Quarterly TM & Mktg Especially on RTE and DKY To create customized pack KAM Jun TM & Mktg Especially on RTE and DKY SECTION 8.0 CONCLUSIONS To conclude, even though chilled category is still at its infancy stage, the potential to grow is there. More and more Malaysians are becoming more health conscious and they are constantly looking for new exciting reasons for them to continue staying healthy. Other than that, Malaysians also tend to only buy chilled products only during promotions periods or when and as needed. Therefore such a mindset should be change and Dutch Lady should be a trend setter for such changes to happen. The proposed of this new flavor is also an opportunity for DLMI to open a new window to educate the consumers that besides exercising, the only way to stay healthy is to eat and drink healthy too. The author would again reiterate that all data provided are drilled solely by the author alone. The sources of the data taken are from the programmes and third party software that capture real life scan sales data and consumer off take. Read more: http://www.ukessays.com/essays/marketing/marketing-plan-dutch-lady-milk-industries-marketing-essay.php#ixzz37v6oAx4k

Once upon a time Essay

These ‘mechanical birds’ are books, with many ‘wings’, meaning pages. The body shrieking without pain is laughter and the eyes melting are the reader’s tears. â€Å"Model T is a room with the lock inside – A key is turned to free the world For movement, so quick there is a film To watch for anything missed†. These seventh and eighth stanzas are talking about a car. This is simple as Raine refers to â€Å"Model T†, a well-known car. Raine says it is a room because you go inside of the car and you are away from the outside world. You need a key to turn the car on and off and to lock the car. As you read on, you can see some of the poet’s influences for his writing. Raine is participating in a very ancient poetic ancient tradition. If you look at the poem as a series of riddles to be deciphered by the reader, then that takes us back centuries to the riddle poems in Anglo Saxon literature. In stanzas 10-13, the following lines are- â€Å"In homes, a haunted apparatus sleeps, That snores when you pick it up. If the ghost cries, they carry it To their lips and soothe it to sleep with sounds. And yet they wake it up deliberately, by tickling it with a finger†. This is a reference to a phone, a ‘haunted apparatus†. If it cries- ‘rings’, we pick it up to our lips and ‘soothe it to sleep with sounds’, meaning we speak into it. If we tickle it with a finger, we dial into it. The following lines have possibly the most bizarre descriptions of the whole poem- â€Å"Only the young are allowed to suffer Openly. Adults go to a punishment room With water but nothing to eat. They lock the door and suffer the noises Alone. No one is exempt And everyone’s pain has a different smell†. These are probably the hardest stanzas in the poem, but with some hard thinking, the lines all make sense- A â€Å"punishment room with just water† is a bathroom. When Raine writes, â€Å"only the young are allowed to suffer openly† he is talking about a baby getting their nappies changed in the open. Yet, us adults have to go to the bathroom and suffer our pain alone. Raine has written three exceptional stanzas, nobody really thinks about their own or other people’s daily use of the toilet. It is generally unspoken about and could almost be seen as a taboo subject, not to be raised in public. The last two stanzas end on a peaceful note- â€Å"At night when all the colours die, They hide in pairs And read about themselves – In colour, with their eyelids shut†. This is a normal full day seen in the Martian’s eyes. It has now come to an end, reading about yourself in colour with your eyes shut, is quite obviously understood as dreaming. These two poems both share one very significant subject which links them together overall, but it is important to state first the similarities and differences between each person’s work. Gabriel Okara seems to feel strongly about the idea of such falseness in our mannerisms and ways of speaking in everyday western life, as it is not like the hospitable place his homeland was. Gabriel Okara seems to be speaking from his own mind, about how he feels about this environment. Craig Raine has been born and bred in England, and doesn’t talk about a strange westernised country like Gabriel Okara, but about life on this planet in general. Craig Raine does not seem to be annoyed at our everyday customs (or if he is, he hides it in his wording very well), merely humoured at how humans generally structure their lives. With Gabriel Okara’s style of writing, there are no riddles to unveil and his poem is structured very differently in contrast to Craig Raine’s. Okara simply starts with â€Å"Once upon a time, son†, which is straightforward enough, rather than â€Å"Caxton’s are mechanical birds with wings†, which can baffle most readers. Gabriel Okara is quite dark about the ‘cold’ place he has come to, not at all like his native Nigeria. He certainly did not intend to humour the readers. I think that Raine wrote this poem to give his mind a rest from the real world. Perhaps he wrote it for pleasure and humor. I think this would be an enjoyable type of poem to write. Raine wanted his readers to be humored, to see life through somebody else’s eyes, who has never seen life on Earth before. Also, the Martian seems merely bemused by human life and our everyday rituals. Mysteriously, the Martian never discusses what life on his planet was like, unlike Gabriel Okara whom describes the warmth he used to experience before. However, despite these many differences, the poets come together on one extremely important subject. It is, the way we take our lives for granted while others, unsuspectingly wander around feeling confused at all the social and physical complexities of the strange and alien world around them. The poets both write about separate characters commenting on their experience in another place, and not feeling at ease with it as the other members of the population are. It is true that one poem is quite dark and the other is lighthearted, the stanzas and couplets are differently placed, the wording is different etc, but overall, the characters in question are both feeling out of place and confused about all the common perplexities. They comment on life on this Earth we experience every day and take for granted. We hardly notice how a car may sound to an outsider or how â€Å"It was nice having you here today with us† could hurt a guest or client who knows you didn’t mean what you said. We are all so accustomed to our lives; we do not think much of how it may seem to anybody else who has never been in that state of environment.

Carsales for International Journal of Management help

Car and bikes have become the lifeline for the peoples in the cities, especially in Australia. It is seen that that the number of the cars per house is approximately 2 or more. But where these cars comes from and how the people get it, the answer is the carsales.com. Also known as the ASX: CAR is one of the largest online automobile selling organisation. IT deals with cars, bikes, supercars and marine automobiles. The organisation structure has not only attracted a huge number of the customers in the Australia but also all over the world. It has many of the subsiders which all together have more than 600 employees (Kane et al. 2015). The organisation not only deals with the automobiles but also helps the customer by providing proper and world class equipment’s for the automobiles. This paper is about the nature of the business that the organisation does and how it beneficial for the customers. Also this paper includes the governance structure of the organisation and the police s of the origination. The paper also provides a brief about the risks that the organisation faces in the modern generation time (Bower 2018). The roles of the corporate officers are also part of the paper which deals with the work that the officers does and their work affects the working of the organisation. Further that how the organisations works with the risk management also reflects in this paper. One of the major thing that is to be considered while selling automobiles, the governance policy is also on of the major aspect , this paper highlight the regulatory requirements that helps the organisation for the work of regulatory requirements of the organisation. Also the IS systems and the IT management issues are also highlighted. The carsales.com is one of the leading automobile selling industry in the Australia. The entire business of the organisation runs in the online platform that is it uses the information technology for the business enhancement (Leite et al. 2015). The work of the industry is very simple, that is it has created and platform though which the users can search for the cars or bike or truck, accessories, farming equipment and any other automobile that the user wants to buy or sell. Interested customers can search for the same, the organisation helps with the process from location to the buying process while taking a minimal fee for the same (Susskind and Susskind 2015). The mission of the organisation according to the systems is to provide helpful services in the industry to reduce the cost of the automotive advertise in the country. The vision of the organisation is to provide a smooth car buying and selling journey to the Australians. It also provides the customers with each and every det ails about the car whether it is a new or a old platform before buying (Busse, Knittel and Zettelmeyer 2013). If an owner wants to sell a particular car, all the owner has to do is to fill the form available in the website and the upload pictures, of the car. When the confirmation is done and payment is confirmed, officials come and checks the condition of the car and approves it. Then the advertisement of the car is given in page of the website. It uses many of the advanced technology for the same (Grant 2016). It uses the information systems for the purpose of the developing the website it needs for the business. The organisation has a very profound data base that helps the organisation to store the most accurate information about the cars and the details of the customers. Also it uses the cloud system which helps the organisation is maintain the proper order. It can be said that using information technology has helped the organisation a lot in developing the nature of the busines s in this competitive world. The organisation a very strict and advanced governance policies which helps the organisation in the process of the business policy. It helps the organisation to maintain a good decorum in the business. The Governance, is program that helps in maintain the roles of the individuals and the management roles which helps in defining the management roles and the polices for taking a better decision for the organisation (Scholes 2015). The agreement paper of the organisation includes many of the parameters that the user must full fill before starting with the carsales.com. Some of policies are These are some of the basic policies that the customer has to follow, apart from these there are several other such policies that the organisation needs to follow. The employees of the organisation also has to follow certain rules that the organisation has to follow (Vignola, McDaniels and Scholz 2013).   Every employee of the organisation has a specific set of the rules that has be followed. There is special team in the organisation which looks into the matters of this factors. All the customer’s needs to follow the set of the rule and the regulation in order to use the platform of the organisation. Corporate officials the employees of the organisation who are the head. These people are responsible for every movement of the organisation. All the decisions are that re made by them affects the entire work process of the organisation. Here are given some of the names of the people who are the brains and the mind of the organisation. Chairman: Richard Collins, the current Chairman and director of the organisation has been working for the organisation since the past 18years (Xue et al. 2013). He is the head of board of the directors and confirms every decision that the organisation needs to take. Managing Director & CEO:   Cameron McIntyre is the managing director and the CEO of the organisation. He is responsible for all the sales and the services of the organisation, without his confirmation none of the moves are approved (Uslaner 2013).   He is been serving the organisation since the year of the 2016. The carsales.coms entire business plan is made by him in the resent years and the use of the modern technology is also an idea of him. Being a degree holder from the Harvard school of business knows each and every aspect of the business and uses his mind for the development of the same. Non-Executive Director:   The work of the non-executive director does not shows a breakup in the regular day to day work, but in the polies and planning of the organisation. The role of the non-executive director is to make the plan and polices for the organisation. Also the work of the Non-Executive Director is to monitor the activities of the ceo and the chairman of the organisation and to include more and more shareholders for the organisation (Touchon et al. 2013). Wal Pisciotta OAM, Kim Anderson, Patrick O'Sullivan, Edwina Gilbert are the Non-Executive Directors of the organization who looks in the smooth going of the business of the organisation., General Counsel and Company Secretary: The work of the general counsel and the company secretory is to look into the legal matters of the organisation. Nicole Birman is women who looks into all these staffs on behalf of the organisation. These are the few people who looks in the top level matters of the organisation and helps the organisations smooth going and helping in the development of the organisation. The policies that the organisation has is well compiled to the governmental reforms of the country. The organisation follows the norms that are given by the government and does not include any practice that is illegal (Shareholder.carsales.com.au. 2018). The selling and the buying of the cars and the other automobiles are in accordance to the government of the organisation. Further the organisation checks all the papers of the cars and the validity of the owner who is selling the item.   When a person is buying an automobile, a check for the person is also done by the organisation. The registration number of the car, owner details are the other such things (Unger, Gemà ¼nden and Aubry 2012). The customer needs to validate all the documents like the paper of the car, the pollution papers and other papers that are related to the systems. This is done for the betterment of the customers and to keep the organisation in the safe side. This is made sure that no illegal deal is done via the platform of the organisation.   Risk mitigation is the technique to reduce the number of the risk in minimum number by the process of proper risk analysis method. An incessant, pre-emptive and methodical process of categorising, assessing and managing risk in line with the accepted risk levels to provide reasonable assurance as to achieving the expected result .The organisation uses on some of the strong computer architectures for the betterment of the systems and the websites (Schwartz 2017). In any organisation risk is one of the major factor that affects the business. In case of this organisation there are also some of the major risk are, if the car is a stolen one and some ones is trying to sell the car using fake papers. Other than this the user who may use fake profile to buy any cars can also be called risk. Some of the other minor risk are that if the one confirms to sell the car and later deny it. This are some of the issues that the organisation faces can be solved by verifying the user and charging t he user beforehand (Welford 2016). Other than this some of the major risk that the organization can face in terms of the information technology are blocking of the websites, hacking of the systems database and other hacks. The organisation uses a strong risk analysis method for getting the prior knowledge of the risk in the systems. There are 5 steps that the organisation follows to analyse any of the risk in the system, first is to identify the major risk that the organisation can face, the second is who will be affected because of the risk, is it the organisation or the clients and the taking appropriate pre causing for removing the risk of the organisation (Lacetera, Pope and Sydnor 2012). The 4 th is to keep a track of the previous risk and to analyse and remove the same (Hemmati 2012). The fifth is to update the risk related issue in the proper interval of time. With the proper assumption of the risk, the organisational woks goes on and the three is smooth flow of the work in the organisation. The customer has a huge role while playing to keep the data’s safe. According to the organisation no customer must share the personal data online and offline to any one other. The use of others account is also one of the major problem, according to company policy no one other than the seller or the buyer can use the account but it does not happens many times it is seen that people use some of others account. This can be one of the major problem for the organisation in maintaining the decorum of the business. Some of the improvements that the organisation needs to do for the betterment of the business are introducing the IT in the business process (Prince 2012). In order to save the websites and the servers form attackers the organisation needs a huge support team which can look after the working of the IT things. Introduction of proper anti-virus and the use of the cloud architectures can help the organisation in the process of saving the data and information of the organisation. Some of the common hacks that can affect the websites are Sql injections, Cross referencing scripting, server side invalidation error, having a strong passwords other such malwares. Further the organisation needs to keep the client data safe, if there is any issue with the client data, the clients may boycott the system of the carsales.com (Huse and Lucinda 2014). The organisation can use the PAAS as a platform for the development and safekeeping of the data. Further the use of the software’s that helps i n the protection of the data can be used. The organisation can also introduce new risk assessment techniques that can help in better analysis of the risk. Further the use of the artificial intelligence can help the organisation regular work and decrease the work pressure of the employees, it can help in the automation of the tasks. Thus, concluding the topic it can be said that the carsales.com is one of the major industry that is working in the Australia for the betterment of the customers. The organisation has a very strong nature of the business that it does. With the increase demands of the cars and the automobile the business of the organisation are increasing with passing days and in the near future may rise to global extent. The organisation can open up global hubs for the selling of the cars globally which can help the organisation to improve. The organisation also needs to reform some of the business patterns and improve some of the business processes for the betterment of the organisation. Also the organisation needs to improve the IS management systems which will help the organisation in having more and more customer. Introducing better it can also help the organisation in defending against malwares and other such attacks. Busse, M.R., Knittel, C.R. and Zettelmeyer, F., 2013. Are consumers myopic? Evidence from new and used car purchases. American Economic Review, 103(1), pp.220-56. Lacetera, N., Pope, D.G. and Sydnor, J.R., 2012. Heuristic thinking and limited attention in the car market. American Economic Review, 102(5), pp.2206-36. Huse, C. and Lucinda, C., 2014. The market impact and the cost of environmental policy: evidence from the Swedish green car rebate. The Economic Journal, 124(578). Prince, R., 2012. Policy transfer, consultants and the geographies of governance. Progress in Human Geography, 36(2), pp.188-203. Hemmati, M., 2012.  Multi-stakeholder processes for governance and sustainability: beyond deadlock and conflict. Routledge. Welford, R., 2016.  Corporate environmental management 1: Systems and strategies. Routledge. Schwartz, M.S., 2017.  Corporate social responsibility. Routledge. Unger, B.N., Gemà ¼nden, H.G. and Aubry, M., 2012. The three roles of a project portfolio management office: Their impact on portfolio management execution and success.  International Journal of Project Management,  30(5), pp.608-620. Shareholder.carsales.com.au. (2018).  carsales.com.au. [online] Available at: https://shareholder.carsales.com.au/Investor-Centre/?page=Board [Accessed 23 Apr. 2018]. Touchon, J.C., Jimà ©nez, R.R., Abinette, S.H., Vonesh, J.R. and Warkentin, K.M., 2013. Behavioral plasticity mitigates risk across environments and predators during anuran metamorphosis.  Oecologia,  173(3), pp.801-811. Uslaner, E.M., 2013. Trust as an Alternative to Risk.  Public Choice,  157(3-4), pp.629-639. Xue, L., Zhang, C., Ling, H. and Zhao, X., 2013. Risk mitigation in supply chain digitization: System modularity and information technology governance.  Journal of Management Information Systems,  30(1), pp.325-352. Vignola, R., McDaniels, T.L. and Scholz, R.W., 2013. Governance structures for ecosystem-based adaptation: Using policy-network analysis to identify key organizations for bridging information across scales and policy areas.  Environmental science & policy,  31, pp.71-84. Scholes, M.S., 2015.  Taxes and business strategy. Prentice Hall. Grant, R.M., 2016.  Contemporary strategy analysis: Text and cases edition. John Wiley & Sons. Susskind, R.E. and Susskind, D., 2015. The future of the professions: How technology will transform the work of human experts. Oxford University Press, USA. Bower, D.J., 2018.  Company and campus partnership: supporting technology transfer. Routledge. Kane, G.C., Palmer, D., Phillips, A.N., Kiron, D. and Buckley, N., 2015. Strategy, not technology, drives digital transformation.  MIT Sloan Management Review and Deloitte University Press,  14. Leite, L.F., Mendes, F.L., Parreiras, V.A., Gomes, F.M. and Wiezel, J.G., 2015. Developing a technology readiness assessment methodology for an energy company. 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Assignment for HS 110 Term Paper Example | Topics and Well Written Essays - 1250 words

Assignment for HS 110 - Term Paper Example thrax as a bio-weapon affected not only the US Post Office, but medical centers that were burdened by the need to stock preventative medicine that had been rarely used before this time. The threat of anthrax coming through the mail became a terror that affected the whole nation and made real the idea that bacteria could be used as a weapon. The events were like something out of a movie. On October 5, 2001 a man in Florida died from what was thought to be an isolated incidence of anthrax. According to an article by PBS there was no need to think that this isolated incident could be tied to terrorist activity. Tommy Thompson, White House Health Services Secretary announced that â€Å"this is an isolated case and it’s not contagious† (PBS). This was not to be the case, however, as a new evidence of outbreaks lead to an investigation that found letters that contained a dog kibble like substance that was the source of the bacteria. Although letters were not found, evidence of the illness cropped up at the three major networks, ABS, CBS, NBC, and at the New York Post. There is a belief that at least five letters with anthrax bacterium was sent to those outlets. The first man to die, Robert Stevens, worked at a Florida based tabloid, the Sun. The National Enquirer was also targeted in Boca Raton (Security Info W atch). Letters were found to be sent to Senators Tom Daschle and Patrick Leahy, but the letter to Leahy had been sent to the wrong address and a postal worker contracted the illness as a result. When letters began to appear to the government, postal service to government offices was shut down and the procedures for testing for evidence of the bacteria in the mail began (FBI). On October 16, 2001 Attorney General John Ashcroft stated that â€Å"When people send anthrax through the mail to hurt people and invoke terror, it’s a terrorist act† (Army.mil). From this point on, the established framework for the investigation was that of a terrorist act. The FBI lists

Fetal Alcohol Syndrome Essay Example | Topics and Well Written Essays - 2500 words

Fetal Alcohol Syndrome - Essay Example If a woman drinks alcohol during her pregnancy, there are high chances that her baby can be born with FAS, which is a lifelong condition that causes physical and mental disabilities. In today's world where socializing is considered an important part of life, several times women in their reproductive age expose themselves to alcohol. As a consequence, knowingly or unknowingly alcohol abuse is the leading cause of mental retardation in the western world. The amount and timing of alcohol use by the pregnant women determine the type and extent of resulting birth defects. FAS is characterized by Holoprosencephaly which is a condition that is linked with failure of the brain to divide into two hemispheres. This condition is generally associated with neuro-developmental and facial abnormalities. Additionally, there are also possibilities of associated abnormalities of the corpus callosum, the brainstem and the cerebellum, particularly the anterior portion of the vermis. Children with FAS may also suffer due to absence of olfactory lobes, hypoplasia of the hippocampus and abnormal or absent basal ganglia; usually hypoplastic or absent caudate nuclei. According to the results of the positron emission tomography scans, abnormalities is seen in glucose metabolism, especially in the anterior caudate nucleus and the vermis of the cerebellum, even in the absence of overt structural abnormalities (Canadian PaediatricSociety, 2007). There is lack of proper data on the exact prevalence of FAS/atypical FAS. According to studies conducted by Abel (1995), it is estimated that the overall incidence of FAS at 0.97/1000 (0.097%) live births and 43/1000 (4.3%) among babies of heavy drinkers. Based on three population studies, Sampson et al. (1997) estimated the incidence of FAS to be between 2.8/1000 and 4.8/1000 live births, and the incidence of a combination of FAS and ARND to be at least 9.1/1000 live births. In yet another statistic it is said that though all races are vulnerable to FAS, it is excessively higher among American Indian offspring (Aase, 1981). It is also estimated that each year in the United States, 1 in every 750 infants is born with a pattern of physical, developmental, and functional problems is due to fetal alcohol syndrome (FAS), while another 40,000 are born with fetal alcohol effects (FAE) (KidsHealth, 2007). It is important to note that variation in these rates depends on the population studied and the surveillance methods used which may be different for different research groups. In yet another study conducted by CDC show FAS rates ranging from 0.2 to 1.5 per 1,000 live births in different parts of the United States. Besides, other FASDs are thought to occur roughly three times as often as FAS (Centers for Disease Control and Prevention, 2006). Historical Perspective of Fetal Alcohol Syndrome It is interesting to note that concerns have surrounded the consumption of alcohol during pregnancy since biblical times. However, Dr. William Sullivan, a Liverpool prison physician noted higher rates of stillbirth for 120 alcoholic female prisoners than their sober female relatives in 1899. This is the earliest known observation of possible links between maternal alcohol use and fetal damage. He also pointed out that the causal agent was alcohol use (Sullivan, 1899). A case study was conducted by Henry H. Goddard who belonged to one of

Japan Earthquake and Tsunami 2011 Term Paper Example | Topics and Well Written Essays - 2250 words

Japan Earthquake and Tsunami 2011 - Term Paper Example Natural disasters account as a perfect example signifying the limitations of the human knowledge and control over the world. Scientists and researchers have tried to devise techniques to find out a solution to these occurrences but they have not achieved success in this field. A tragic natural disaster hit the country of Japan on the 11 march 2011. This tragic occurrence was analyzed to be the worst earthquake that had occurred in the history of the country and was highlighted to have set up alarms up till the United States and the South America. The earthquake was accompanied with a tsunami and resulted in a nuclear disaster in the country which was termed to have a higher severity than the Chernobyl nuclear event. These disasters not only hampered the infrastructure of the country but led to the displacement and deaths of thousands of people and resulted in great economic losses for the country (Japan — Earthquake, Tsunami and Nuclear Crisis 2011). The earthquake in Japan ha s been ranked as the fifth most powerful earthquake of the world since the twentieth century. The earthquake was of the magnitude of 9.0 on the Richter scale. The earthquake had the highest severity in the northeastern part of Japan. Twenty four thousand people lost their lives or were missing following the earthquake. The tsunami, that resulted due to the earthquake, led to the destruction and drowning of complete villages in the northeastern part of the country. It was estimated that more than 3,400 buildings in the country had undergone destruction and damage. The power supply across the major cities was disrupted and people had to survive with no electricity and gas. Fires erupted across the areas that were hit mainly in the industrial locations as well as in places where there were oil reservoirs meant for storing the oil. The severity and strength of the earthquake did not settle and 100 minor earthquakes followed within a short period. The communication network across the are as that were hit was also disrupted. Immediately following the earthquake, it was understood by the nuclear experts that the tsunami that had resulted due to the earthquake had posed risk of damage to the Fukushima Daiichi Nuclear Power Station. The chaos that had resulted has not led to provide for a complete analysis of the situation. But owing to the risk, hundred thousands of people were moved from the areas that were close to the nuclear power plants to avoid the adverse effects that could have resulted due to the radiations from the power plants. The combined national organizations and the forces of the country set to work to save the people and move them to safer locations. These included the people from the fire department, police department as well as the armed forces of the country (Dawson et al 2011; Japan — Earthquake, Tsunami and Nuclear Crisis 2011). The earthquake and the tsunami caused enough destruction and negative effects in Japan but the devastation in the country was aggravated by a nuclear breakdown and leakage that occurred in the Fukushima Daiichi Nuclear Power Station. The nuclear power station had been affected by the tsunami as well as the earthquake. The day following the earthquake hit the country, there was a first blast reported from the nuclear power plant. This was accompanied by a second blast after three days. The

How alcoholic and drug-attic parents effects a students learner, and Research Paper

How alcoholic and drug-attic parents effects a students learner, and what is there outcome in life - Research Paper Example Children are heavily dependent on their parents especially during the early stages of their life. Parents satisfy all their demands and provide love, care and attention and thus create an atmosphere conducive for the overall development of their children. But this description is not suitable for certain households in which either of the parents are drug addicts or alcoholics. The familial atmosphere is entirely different in such cases and the children who belong to such families face a number of difficulties which cause serious damages to their character formation and also to the overall development of the child. Studies have also found that the academic performance of such learners is also adversely affected. This paper is an attempt to analyze the difficulties faced by student learners with alcoholic or drug-attic parents, to identify the impact of parental alcoholism on the life of their children and also to identify appropriate strategies to deal with such children. Challenges fa ced by learners of Alcoholic Parents Many studies have shown that most of the children start identifying the parental drug use and alcoholism between 10 to 12 years of age even though it is subjected to interpersonal variations. There are also cases in which the child identifies some sort of problem in his house even at the age of five but fails to recognize what exactly the problem is because none of the family members will be ready to explain things to him. According to the results of National Household Survey on Drug Abuse in the year 1996 8.3 million children in the United States live with alcoholic or drug addict parents and the most surprising fact is that this contributes to 11 percent of the total child population in the US. Appendix 1 provides a clear idea regarding the nature of substance abuse by parents. 3.8 million children live with alcoholic parents and 2.1 million children live in households with their drug addict parents and 2.4 million children belong to parents wh o are addicted to both alcohol and drugs (see Appendix 1). It is also observed that the children living with substance abusing parents are found in all age groups. Appendix 2 gives the statistics of children who belong to different age groups and who live with drug-attic and alcoholic parents (see Appendix 2). These statistics are quite disturbing and alarming. The drug use and alcoholism of parents put their children in dilemma at early ages which affect their character formation adversely as they grow. The effect may vary from person to person but it is much heavier in the case of certain individuals. There is a global acceptance regarding the fact that parental alcoholism adversely affects the emotional, cognitive and social functions of the children as they are exposed to the parental illness for a long period of time. There is every possibility for such persons to become anti-socials and to be involved in criminal activities and eventually to end up in prison (Frank, 1983, p.22 ). It is also possible to observe a high degree of risk involved in the case of children with alcoholic and drug addict parents to develop personality disorders, behavioral problems and ultimately to become alcoholic and drug addicts. The parent-child conflicts and conflicts between their patents may lead to impaired